In March, we traveled to Austin, TX to be part of the SXSW festival. The week-long event was full of energy and creativity, and the city is a hipster’s dream. Attendees were invited to panels, trade shows, networking sessions, presentations and performances at the Austin Convention Center and other local businesses. The conference is all about innovation and technology, specifically in the areas of music, film and interactive media.
Movie Theatre Marquee Welcomes Festival Attendees
Texas Quotes Shown in Mural
Austin, TX Streets Packed with Festival Goers
Multiple Venues Hosting DJs
img credit: @sxsw @jamaal4prez @nicholaseroberts @thekatalysts
2016 marks 30 Years of SXSW and it continues to grow each year. We were stoked to be a part of the Launchfest at Maggie Mae’s with three photos booths running simultaneously, each with its own custom backdrop. SXSW is an important piece of our culture and we were there to photograph the occasion, documenting the up and coming, the startups, the inventors.
SXSW Off Site Event with Music and Photo Booths
Artist's Guitar Ready for Set
img credit: @jsanchud1 @voxtroller
SXSW brings together people from across the spectrum, even keynote speakers POTUS Barak Obama and First Lady Michelle Obama! The President’s main message was about technology and its role in civic engagement. Do your part to better your community and country? We can get behind that. Michelle shared her message and efforts on the importance of educating females around the world. SXSW landed in the middle of Women’s History Month, so it was the perfect time to spread the word about Let Girls Learn.

Last, but not least, scroll to see some of the shenanigans from our booth setups. All three locations were open concept with custom printed backdrops, photo prints and Animated GIFs. Join the conversation #IgnitionSXSW #SXSW16.

Props and a Custom Backdrop Complete the Look of GIF Animations
4 Photos Turn Into 4 Frame GIFs for this Couple